Rock The Beach 94

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3DO Theory

Could this be where the infamous Coca Cola branded 3DO came from?

Overview

Panasonic were a sub sponsor for the 1994 Spring Break in Daytona Beach which was headlined by Coca-Cola.

The other sub sponsor was radio station XL 106.7FM.

There were 3 ways to engage if you wore your Rock the Beach badge:

On the Beach

You could win Coca-Cola and fellow sponsor XL 106.7FM branded prizes such as T Shirts, Spring Break CD's, Custom Surf Boards and Exclusive seating to various concerts. You had to attend Coca-Colas Jam Fest at Daytona Marriott.

Around Daytona

Your badge gave you offers and discounts on various retailers and restaurants.

Radio

If you listened to the media Partner, Radio station XL 106.7FM, you could find out the latest news including where celebs are, special promotions and instant giveaways.

Activities

  • Rock The Beach Wrestling
  • Dare to Compare Sweepstakes
  • College of Rock N Roll Knowledge
  • 3DO "Get Real" Challenge

Media